Ecommerce
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Starting a business blog can be a fantastic way to market your e-commerce website — it can help boost your site’s SEO, give you another way to connect with your customers, and provide organic marketing when others link to or share your posts. I’m sure this isn’t new advice to you. But one of the…
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If you run a website and have been near the internet during the last few months, you’ve seen that the EU’s General Data Protection Regulation (GDPR) comes into effect 25 May 2018. But if you’re not located in the EU and you’re busy — and aren’t we all? — you may not have paid any attention. Completely…
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Customer retention is the Holy Grail when it comes to e-commerce. What if you could count on your customers to come back again and again when you release a new product? What if you could count on them to tell all of their friends and leave you rave reviews on social media? What if you…
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Holding a giveaway may seem like an easy way to promote your e-commerce shop — after all, how hard can it be to give away some cool product or swag? The answer is that it’s harder than it looks at first glance. The world of marketing is a noisy place, even if you trying to…
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You’ve found the right product, now the trick is to set up a fully-functioning e-commerce site so shoppers can start giving you cold hard cash in exchange for your goods. Of course, there are a ton of e-commerce platforms out there. What makes using WordPress for e-commerce sites a good choice? First, a little bit…
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A couple of weeks ago, my husband and I passed a Saturday morning learning about ductless heating, because we’re adults and that’s apparently what we consider fun nowadays. But after staring at ductless heating diagrams and scanning product catalogs for ages, we just kept asking “Yeah, but how does it work?” Thankfully, Bruce Manclark from…
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If you’re serious about growing your e-commerce business through content marketing, you need a solid editorial calendar. If you work within WordPress, no need to sweat — these four great WordPress editorial calendar plugins are here to help. What’s an editorial calendar? It’s the master plan that tracks your blog posts, social media campaigns, and other…
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Holiday ad campaigns are traditionally full of splashy red-and-green sales graphics, packs of kittens singing Christmas carols, and glowy montages of just how happy we could all be if only we got each other a gift from Company X. After all — there’s a ton of money up for grabs as consumers shop around for…
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The turkey’s in the fridge, the pumpkin pies have been ordered, and you’ve managed to track down those crispy onion thingies for the green bean casserole. You’re ready for Thanksgiving. But have you done your Black Friday prep to ensure your e-commerce site ready for the day after? Black Friday, Cyber Monday, and — increasingly…
